Eminem is taking Mark Zuckerberg’s empire head-on — and the numbers are jaw-dropping. The rapper has officially filed a massive $100 million lawsuit against Meta Platforms, Inc., accusing the tech giant of knowingly allowing AI-generated videos and ads using his voice, lyrics, and likeness without consent.
According to legal documents obtained by Rolling Stone, Eminem — real name Marshall Mathers — alleges that dozens of fake AI videos using his unmistakable voice and style have been promoted across Facebook and Instagram over the last six months, leading to confusion, reputational damage, and what his team calls “a violation of artistic identity at the highest level.”
BREAKING: Eminem files $100 million suit against Meta over unauthorized AI voice clones used in Facebook ads. “He never approved this tech,” his lawyer says.— Variety (@Variety) June 4, 2025
The complaint cites multiple AI-powered ads using Eminem’s voice to promote crypto schemes, fake fitness apps, and even political endorsements. One viral clip shows a disturbingly realistic AI version of Slim Shady rapping about an unknown cryptocurrency platform. The ad reportedly ran for over three weeks on Facebook, accumulating more than 11 million views before being flagged.
According to TechCrunch, Meta failed to take the videos down even after Eminem’s legal team issued multiple DMCA takedown notices — a fact central to the lawsuit’s claim of negligence and profit from unlawful content.
Meta’s AI and ad systems are now officially too dangerous to ignore. Eminem isn’t the first, but he might be the loudest. #EminemVsMeta— Kara Swisher (@karaswisher) June 4, 2025
The suit also points to the growing number of celebrity AI voice deepfakes being used without permission. Tom Hanks and Scarlett Johansson have both recently spoken out against AI impersonations of their voices — with Johansson reportedly pursuing legal action against OpenAI, as detailed by BBC News.
Eminem’s filing marks the largest celebrity lawsuit against Meta specifically tied to AI-generated impersonation. It accuses the company of willful negligence, intellectual property theft, and “creating an environment where voice cloning is not just tolerated, but monetized.”
Imagine waking up and hearing your own voice endorsing a scam. That’s what Eminem’s dealing with. #AITheft— Samir M. (@SamirMedia) June 4, 2025
Fans have erupted in support across social media, accusing Meta of failing to regulate deepfake technology even after repeated controversies. Eminem’s subreddit r/Eminem is now flooded with screenshots of AI ads using his likeness and furious calls for stricter platform controls.
Meta has yet to release a formal statement, but internal sources told The Verge that their legal team is “reviewing the allegations closely.” Meanwhile, AI policy critics are already calling this a landmark moment in the fight for voice rights.
Eminem’s longtime attorney and manager, Paul Rosenberg, didn’t mince words. “Marshall never agreed to this. Meta ignored us for months. Now they’ll answer in court.”
You don’t mess with Eminem’s voice and expect silence. Meta crossed the line — now there’s a $100M price tag. #EminemLawsuit— PopBase (@PopBase) June 4, 2025
Legal experts say the case could have huge implications for AI content regulation. “If Eminem wins this case, it will send shockwaves through Silicon Valley,” said Dr. Linh Chow, a digital law professor at NYU. “It will force platforms to take proactive measures against AI misuse.”
The lawsuit also notes that Meta profited from these ads through its automated ad revenue system — a critical detail that could make the company directly liable for financial damages, not just platform negligence.
Fans across the globe are now watching the case unfold in real time. A GoFundMe was even launched (without Eminem’s involvement) to support AI education and advocacy in schools, using the lawsuit as a rallying point for “creative protection in the age of AI.”
First they stole voices. Then they sold ads with them. Eminem’s the first to go nuclear — and he won’t be the last. #ProtectVoices— AI Accountability Now (@AIWatchNow) June 4, 2025
No court date has been set, but legal analysts expect Meta to try settling quietly to avoid further reputational damage. Eminem, however, has made it clear — this fight is about far more than money.
