How Bob’s Red Mill Became a Model for Employee-Owned Success


Bob’s Red Mill, a well-known brand specializing in natural and organic foods, stands out not only for its high-quality products but also for its unique business model. The company is entirely employee-owned, thanks to a bold decision made by its founder, Bob Moore.

In 2010, Bob Moore made headlines when he chose to transfer ownership of the business to its employees through an Employee Stock Ownership Plan (ESOP). This decision was rooted in Moore’s belief that the hardworking people behind the success of the company deserved to share in its prosperity. By handing over the reins to his team, Moore ensured that the company’s future would remain in the hands of those who helped build it.

Bob’s Red Mill has since thrived under this employee-owned structure, with its workforce taking on an active role in the company’s operations and decision-making. This model has not only fostered a strong sense of commitment and collaboration among the staff but also contributed to the company’s continued growth and success in a competitive market.

Today, Bob’s Red Mill is valued at hundreds of millions of dollars, a testament to the effectiveness of its employee-centered approach. The company remains a shining example of how businesses can succeed while prioritizing fairness and empowerment for their employees. Bob Moore’s innovative choice continues to inspire other companies to explore similar ownership models, proving that putting employees first can lead to remarkable outcomes.