The legendary rapper LL Cool J, who has been a cornerstone of the hip-hop world for decades, recently revealed that he had no idea he was responsible for coining one of the most iconic meme phrases of all time. This revelation is yet another fascinating chapter in the storied career of the New York native, who began his rise to fame at just 16 years old and has since solidified his legacy as a trailblazer in music, acting, and culture.
A Hip-Hop Pioneer’s Legacy
As one of the first major solo stars of hip-hop, LL Cool J (born James Todd Smith) boasts an extraordinary career that spans over four decades. His impact on the music industry is undeniable, with multiple platinum albums and numerous awards to his name. Beyond his music, LL has also made his mark in Hollywood, amassing over 35 acting credits in films and television shows, including the long-running NCIS: Los Angeles, where he played Special Agent Sam Hanna.
Despite his accomplishments in acting, business, and philanthropy, LL’s true passion has always been music. Reflecting on his artistic journey, he said, “I just love the music. While I enjoy acting and other ventures, creating music remains at the core of who I am.”
A Return to the Studio
After an 11-year hiatus since his last album, Authentic (2013), LL Cool J recently returned to the music scene with a renewed sense of purpose. His motivation to create again was sparked after wrapping up the final season of NCIS: Los Angeles in May 2023. With more time on his hands, LL channeled his energy into the recording studio, producing a new album that reflects his enduring passion for hip-hop.
The result is The FORCE (Frequencies of Real Creative Energy), a 14-track album produced entirely by Q-Tip of A Tribe Called Quest. Released under Def Jam Recordings, the label where LL began his career in 1984, the album represents a full-circle moment for the rapper. Despite parting ways with Def Jam in 2008 due to creative differences, LL decided to return, drawn by the revitalized energy of the iconic label, now home to stars like Rihanna and Big Sean.
Reflecting on his approach to music, LL explained, “You can’t be an artist in your spare time. As long as I’m inspired, I’ll keep recording and sharing my music with the world.”
The Origin of ‘G.O.A.T.’
Among LL Cool J’s many contributions to hip-hop culture, one stands out as particularly impactful: the creation of the term “G.O.A.T.” (Greatest of All Time). This phrase, now widely used to celebrate exceptional athletes, entertainers, and cultural icons, originated from LL’s 2000 album, G.O.A.T. Featuring James T. Smith: The Greatest of All Time. The album topped the Billboard 200 chart, but LL had no idea at the time that the acronym would become a global phenomenon.
Explaining the inspiration behind the term, LL shared, “It came from combining Muhammad Ali’s famous statement, ‘I am the greatest,’ with a nod to Earl ‘The Goat’ Manigault, a street basketball legend.” What started as a clever album title has since evolved into a universal expression of excellence.
Reflecting on its widespread adoption, LL admitted, “I had no idea it was going to become a worldwide phrase and statement.” While he jokingly regrets not trademarking it, he takes pride in its cultural significance. “To know that something I created has touched the world like this is incredible. It reminds me of my potential to make an even greater creative impact.”
A Multifaceted Career
LL Cool J’s influence extends far beyond music and memes. In addition to his celebrated rap career, he has achieved success as an actor, starring in films like Any Given Sunday, S.W.A.T., and Deep Blue Sea. His versatility has allowed him to seamlessly transition between roles, whether portraying a gritty action hero or a charismatic leading man.
Despite his acting accolades, LL has always been drawn back to the microphone. “Music is where my heart is,” he said. “It’s a unique way for me to express myself and connect with people on a deeper level.”
A Vision for the Future
Looking ahead, LL Cool J remains committed to pushing boundaries and exploring new creative avenues. The success of the G.O.A.T. phrase serves as a reminder of his ability to influence not just music but culture as a whole. “If I’m capable of creating terminology that resonates globally, there’s no limit to what I can achieve creatively,” he said.
For LL, the journey is far from over. With The FORCE marking his triumphant return to music and the legacy of his cultural contributions continuing to grow, he remains an enduring force in the entertainment world. From pioneering hip-hop to inventing one of the internet’s most iconic phrases, LL Cool J’s story is one of passion, innovation, and an unwavering dedication to his craft.