Piers Morgan, known for his no-holds-barred commentary and divisive takes on various social issues, once again found himself at the center of a fiery debate. This time, the former Good Morning Britain presenter took aim at a vegan activist, attempting to drive home his argument in a particularly provocative manner—by indulging in a juicy steak right in front of his guest.
Morgan, who has previously clashed with figures from different backgrounds—including members of the British royal family—has never shied away from expressing his often controversial opinions. However, his latest confrontation with a representative from Animal Rebellion ignited an even greater storm of reactions, drawing both applause and criticism from viewers.
The debate quickly gained traction on social media, where opinions were as polarized as ever. Some users hailed Morgan’s bold approach, with one person admitting, “I never thought I’d say this, but my respect for Piers Morgan just skyrocketed after this.” Another added, “Piers is absolutely hilarious here! I can’t stop laughing.” A third chimed in with, “I have a love-hate relationship with Piers Morgan, but I have to admit, he nailed this one.”
On the other hand, there were those who viewed his actions as childish and unnecessary. One viewer commented, “Honestly, at 60 years old, you’d think he’d have outgrown this level of immaturity.” Another disapprovingly stated, “This is television at its absolute worst. Piers, how old are you—12?”
This viral debate took place against the backdrop of a series of high-profile protests organized by Animal Rebellion, a movement advocating for a plant-based food system through nonviolent civil disobedience. In September 2022, more than a hundred activists disrupted England’s fresh milk supply, causing shortages in grocery stores. Some even took their demonstrations to upscale dining establishments, including Salt Bae’s London restaurant, where they aimed to highlight their cause.
As part of his Piers Morgan Uncensored segment on Talk TV, Morgan invited Animal Rebellion spokesperson Nathan McGovern to defend the group’s tactics and ideology. Wasting no time, Morgan launched into his argument with characteristic bluntness, remarking, “Frankly, you all look pasty-faced and unhealthy to me.”
McGovern, unfazed by the jab, responded by introducing the concept of precision fermentation—a technology that harnesses microorganisms to produce animal proteins using significantly less land and generating a lower carbon footprint. The activist attempted to lay out the benefits of this alternative, emphasizing its potential to revolutionize food production while reducing environmental harm.
But Morgan, uninterested in the intricacies of the argument, swiftly cut in with a simple yet firm statement: “But I like eating meat.”
As the conversation progressed, Morgan pressed McGovern on his own dietary choices. The activist replied that he preferred seasonal British fruits and vegetables, adding that he actively supports local farmers. However, Morgan remained unimpressed, reiterating that such arguments had done little to sway his personal views.
At the peak of the exchange, Morgan made his most dramatic move yet—summoning a waiter to bring him a steaming hot steak dinner. Cutting into the meal with satisfaction, he declared, “Here’s my point—I love eating steak, and I have no intention of stopping. In fact, the last thing that would ever convince me to go vegan is people like you storming restaurants and demanding that we all give up meat.”
McGovern, maintaining his composure, simply responded, “That’s absolutely fine, Piers.”
In his closing remarks, Morgan delivered one final quip, telling the activist, “If you really want to win an argument, maybe try not to be so irritating all the time.”
The interview quickly became one of Morgan’s most talked-about moments, sparking debates across the internet. While his tactics may have been unconventional, they certainly succeeded in drawing attention to the ongoing clash between meat lovers and vegan activists—whether in support or outrage.